Sulware Blog

7 Step Guide to SEO

24/03/2016 Posted by Brendan O'Sullivan

Search Engine Optimisation (SEO) is the art of optimising your site content so that it becomes easily found by search engines. It can be a confusing topic. Use this 7 step guide to bring some order to the chaos.

OnlineGrinds.ie 2011 – 2014. A brief post-mortem

27/11/2014 Posted by Brendan O'Sullivan

OnlineGrinds.ie was finally turned off this week after a pretty turbulent ride. In this blog, Brendan looks at the history of OnlineGrinds, why it had so much promise, and why it failed.

Having a Mobile App for your business may not be as scary as you think!

15/09/2014 Posted by Brendan O'Sullivan

A key thing that clients sometimes ask us is whether or not they should be developing mobile apps. It's a good question. In a world that's becoming more and more mobile centric the app stores certainly have blossomed. Having a mobile app in these stores can increase your company's brand awareness and can also be a step up on your competitors.

Bouncing all over the gaff - Just what is Bounce Rate anyway and what can you do with the info?

08/09/2014 Posted by Brendan O'Sullivan

This week we take a look at one of the key pieces of data that Google Analytics gives you... The Bounce Rate. We explain what exactly this is and how you need to understand it in order to increase the traffic and conversions on your website.

Google Analytics - What is it and why should I care?

01/09/2014 Posted by Brendan O'Sullivan

You've spent a lot of money building your company website, you're also hopefully spending a lot of time and cash marketing your site, and business in general. But just how good IS your marketing activity? You might say it's great because you're selling lots. That's fine, but you can always do better, and if you're not selling lots then you need to know why.