Sulware Blog

7 Step Guide to SEO

24/03/2016 Posted by Brendan O'Sullivan

Search Engine Optimisation (SEO) is the art of optimising your site content so that it becomes easily found by search engines. It can be a confusing topic. Use this 7 step guide to bring some order to the chaos.

Bouncing all over the gaff - Just what is Bounce Rate anyway and what can you do with the info?

08/09/2014 Posted by Brendan O'Sullivan

This week we take a look at one of the key pieces of data that Google Analytics gives you... The Bounce Rate. We explain what exactly this is and how you need to understand it in order to increase the traffic and conversions on your website.

Google Analytics - What is it and why should I care?

01/09/2014 Posted by Brendan O'Sullivan

You've spent a lot of money building your company website, you're also hopefully spending a lot of time and cash marketing your site, and business in general. But just how good IS your marketing activity? You might say it's great because you're selling lots. That's fine, but you can always do better, and if you're not selling lots then you need to know why.

Welcome to the Sulware Blog

19/08/2014 Posted by Brendan O'Sullivan

Starting up a blog was something I always meant to do, but never really got around to actually doing. From time to time I'd always feel the need to wax lyrical about something I feel passionate about, sometimes it might be personal, other times it's tech based. Don't worry, on the Sulware blog it'll always be the latter.