RecipeGuru.co.uk aims to do for recipes what iTunes did for music. At it's heart is a membership system where members can browse a large selection of top quality, premium recipes from top chefs around the world. If they see a recipe they like they can purchase it and add it to their own online cook book.
The core premise is to allow publishing houses that have a large back catalogue of recipe books to break out the books recipes into individual online offerings that can be bought for cents. This adds a whole new sales channel for the content with minimum effort.
Recipes are managed by a back end administration tool, where operators can upload individual recipes from various sources. Either directly key them in and upload individual images or do an import from a supplied recipe digital feed if available.
Once the recipe is in the system, it is catalogued and categorised accordingly and instantly becomes part of the online library.
A detailed search engine can search for any recipe based on chef, ingredients, or keywords, with new search functions coming online shortly to allow for searching based on members personal preferences, as well as intelligent searching based on ranges of ingredients on hand.
Members can rate and comment on any recipe and share their experience of the recipes with the RecipeGuru community.