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September 2017: Change of address in progress.

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Sulware Blog


Video Tech, the future is buzzing!

Video Tech, the future is buzzing!
In the last few years, we've become increasingly more video aware at Sulware. This is a natural progression in the world of the web really. As broadband speeds radically increase it's only a matter of time before video becomes front and centre of all websites. Video production, (which is a whole other topic I'll write about in another blog), will soon probably have to be a key item on all companies marketing budget plans.

Having a Mobile App for your business may not be as scary as you think!

Having a Mobile App for your business may not be as scary as you think!
A key thing that clients sometimes ask us is whether or not they should be developing mobile apps. It's a good question. In a world that's becoming more and more mobile centric the app stores certainly have blossomed. Having a mobile app in these stores can increase your company's brand awareness and can also be a step up on your competitors.

Bouncing all over the gaff - Just what is Bounce Rate anyway and what can you do with the info?

Bouncing all over the gaff - Just what is Bounce Rate anyway and what can you do with the info?
This week we take a look at one of the key pieces of data that Google Analytics gives you... The Bounce Rate. We explain what exactly this is and how you need to understand it in order to increase the traffic and conversions on your website.

Google Analytics - What is it and why should I care?

Google Analytics - What is it and why should I care?
You've spent a lot of money building your company website, you're also hopefully spending a lot of time and cash marketing your site, and business in general. But just how good IS your marketing activity? You might say it's great because you're selling lots. That's fine, but you can always do better, and if you're not selling lots then you need to know why.

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