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September 2017: Change of address in progress.

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Sulware Blog


'If you build it, they will come', but only after a great big marketing campaign!

'If you build it, they will come', but only after a great big marketing campaign!
It never ceases to amaze me just how much I keep being confronted by the 'if you build it they will come' strategy in this industry. Businesses of all sizes fall into this trap. They have an idea for a site, they just know it's going to be the next Facebook, all they have to do is build it. Once it's built fame and fortune will be waiting for them within a month. Ask them about their marketing budget and it's a case of, 'oh no you don't understand, I'm going to virally market it! That costs nothing!'

Change or Die

Change or Die
One of the things I've always loved and dreaded about technology is the speed at which it constantly evolves. As a technologist there's nothing as exciting as up-skilling and learning something new. As a business owner it's bloody stressful. Me, the business owner, has to make sure that the client gets the product that they need. Me, the technologist geek, just wants to lock myself in a room and play with the tech on pretty useless applications just for the heck of it. The geek is always fighting with the suit in my head.

Welcome to the Sulware Blog

Welcome to the Sulware Blog
Starting up a blog was something I always meant to do, but never really got around to actually doing. From time to time I'd always feel the need to wax lyrical about something I feel passionate about, sometimes it might be personal, other times it's tech based. Don't worry, on the Sulware blog it'll always be the latter.

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